Introduction
Achieve optimal digital ad delivery that stays close to consumers while enhancing target resolution
dentsu and Ogury Japan’s “dentsu persona hub” Utilizes Proprietary Persona Analysis for Advanced Media Targeting
Persona targeting increases ad effectiveness by refining audience definition via broad interest data.
Traditional digital ads rely on preset demographic or interest segments, making it difficult to fully leverage detailed persona analyses in delivery.
"dentsu persona hub" solves this with proprietary data and advanced analytics, enabling precise, customizable persona targeting for superior results.
Custom Persona Analysis*3
Leverages Ogury’s core data model—over 1.5 billion data points*4—combined with dentsu’s proprietary consumer survey data for in-depth persona analysis.
Persona Targeting Delivery
Applies analysis findings to ad delivery using Ogury’s persona dataset for precise targeting.
Persona Improvement & Proposals
Continuously optimizes targeting through expert-driven analysis of delivery results, providing actionable improvements and recommendations.
- ※1 A method for setting detailed customer profiles (personas) and delivering the most relevant ads and messages to each persona.
- ※2 Survey data by dentsu, broadly capturing consumer attitudes, values, product and service preferences, media touchpoints, and lifestyle behaviors.
- ※3 Supports multi-faceted analysis for selecting advertising touchpoints and services as targeting indicators.
- ※4 Collects zero-party data on consumer hobbies, preferences, demographics (such as gender, age, and location), and purchase behaviors.
